Lenda established the SEC Newgate Perth office in 2017 and has worked for clients across energy, resources, waste, health, property, government and defence sectors.
She has experience with developing and implementing business and communications strategies, internal communications, media engagement, social media communications, stakeholder and community engagement.
In 2018 and 2019, Lenda coordinated the WA campaign to build support for voluntary assisted dying legislation on behalf of Dying with Dignity WA.
Lenda has worked at senior levels of government and politics for over ten years in WA and across the country through the Australian Labor Party, including the role of Assistant State Campaign Director of the WA Labor Party from 2012 to 2017. She is well known to the WA Government and senior WA business community leaders.
Lenda has a deep understanding of public process and has a particular interest in community engagement, data and research driven strategies and grassroots organising.
Are you ready to work on the issues that matter? Join our team of experienced specialists in strategic communications, community engagement, and social and market research.