Crisis Preparation & Management

Whatever challenge you’re facing, SEC Newgate’s team of crisis communication experts have the expertise and experience to guide you through it.

Whether you’re in the midst of an intense crisis situation or simply preparing for the worst-case scenario, we can help you make the right decisions and protect your reputation.

We provide support across the entire issues or crisis management journey, from planning and preparation to response and recovery.

Crisis Planning

Crisis planning is the critical first step to preparing your organisation to deal with whatever challenges you’re faced with.

We regularly work with clients to develop, test, review and advise on crisis plans tailored to your organisation’s specific needs.

SEC Newgate will help you to identify and analyse potential threats to your business so that we can design a crisis plan that is practical, actionable and easily understood by all key staff who may need to implement it.

Key elements of a crisis plan include:

  • Identifying roles, responsibilities and management strategies;
  • Providing workshops to identify potential issues ahead of time; and
  • Facilitating real-time simulation exercises to test your communications crisis plan in realistic scenarios.

In high pressure situations, having pre-prepared communication materials on hand that can quickly and easily be adapted and rolled out is invaluable.

SEC Newgate’s team of experts will work with you to develop a range of materials, including:

  • Key messages
  • Q&A
  • Holding statements
  • Internal communications

In addition to traditional stakeholder and communications activities, your digital response to a crisis is equally critical to ensuring your organisation can execute a timely and consistent communications response. SEC Newgate’s digital team will help you to fully integrate digital activities into your broader crisis communications strategy. We will work with you to

  • Ensure digital communications are integrated into broader crisis communications plans;
  • Help you prepare messages for use on a range of platforms including social media, your corporate website and email communications;
  • Oversee preparation of appropriate community management frameworks, including:
    • Response protocols
    • Escalation procedures
    • Content approval processes that integrate with existing operating procedures.

Crisis Response

Every organisation experiences some form of crisis or reputational issue but it is often an organisation’s immediate response that plays a large role in determining any impact to its reputation.

SEC Newgate provides a safe pair of hands to help organisations set up their crisis team and undertake measured assessments of the situation. We will support you to develop a strategy, manage key internal and external stakeholders and ensure effective and timely communications.

To help you minimise risk and ensure the right communication decisions are made in the early stages of a crisis, we draw on SEC Newgate Research’s Rapid Response approach to help determine awareness of an issue and sentiment.

This allows us to:

  • Conduct high quality focus group and survey fieldwork within 24 – 48 hours (in most cases); and
  • Quickly deliver reliable results, with the resources and materials already in place.

As part of this process, we often use the MessageLab tool, SEC Newgate Research’s proprietary approach to identifying:

  • The messages that will be most effective in shifting opinion among different audiences;
  • The delivery methods that will work with each audience; and
  • How best to frame your overall response.

We can also help you rapidly assess the online environment in relation to your issue using our Digital Optics Reports, which use the powerful mapping technique of social network analysis to provide insights about the key influencers involved in online conversations.

Understanding this critical information at the outset enables you to get the best response to the right people at the critical time.

Crisis Recovery

SEC Newgate has managed communications responses to some of the country’s most high-profile crises involving ASX-listed companies, local and international organisations and individuals.

The recovery from these crisis situations is often long and requires careful consideration and strategic planning.

Actions and communications need to be appropriate in order to have the greatest chance of securing a positive outcome and minimise further risk.

SEC Newgate can advise you on how to engage media, government, stakeholders, employees, affected communities and the general public to facilitate reputation repair and recovery.